SEO…What’s that?? Search Engine Optimization [trying to get your site as high up as possible on Google and Bing search-results pages] EVERY agency with a website should know a little something about it.
While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.
All it requires is a little effort and some re-thinking of how you approach content on your site.
Article referenced from businessinsider.com