10 Ways to Help Producers to Promote Their Own Identity

Non-owner P/C producers help drive the independent agency system. They account for a significant share of the commercial lines business written through this channel. Yet too often, these employees must find their own path in the dark forest of sales success.

That’s too bad because it’s good for everyone when management assists producers. There are myriad ways to accomplish this without over-sharing agency commissions. Options include representing competitive carriers, utilizing special programs, buying expirations and appointments, organic marketing assistance and more.

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Article by Alan L. Shulman courtesy of www.insurancejournal.com