Article via Property Casualty 360 | By Jack Burke
Today we have a lot of tools for communication and a lot of companies may have a social media presence, but they don’t understand why or how to use it.
In days gone by, we had the telephone, the mail service and personal visits. Eventually the facsimile machine came along and we watched in awe as a sheet of paper crossed the county in 30 seconds. Then the dam burst when email and the Internet entered the scene, followed by today’s ubiquitous social media sites and the mobile smartphone.
The question is, do we have a mastery over these tools and have we maintained our ability to use them?
1. Never Ignore Anyone
2. Make Communication a 2-Way Street
3. Engage Your Audience
4. Use Graphics
5. Know Your Platforms
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