Marketing vs. Sales

You may be surprised how often people assume that marketing and sales are one in the same. These two very important business activities are not the same, but when conducted to their maximum potential, marketing and sales will seamlessly compliment each other. Lets start first with the definitions: Marketing: The systematic planning, implementation and control […]

3 Tips to Becoming an Independent Insurance Agent

Would you like to know how to leave the captive system, how to become an independent insurance agent, and start an independent insurance agency? Insurance agents can’t afford to be shackled to one company in today’s market, and neither can their customers. Becoming an independent agent gives you the ability to represent multiple carriers to […]

How to Cross-Sell Insurance to Current Clients

Cross-selling is a great way to increase your sales while adding increased value to your clients. Sometimes cross-selling is as easy as a client asking, “Do you also do home insurance?” In that case, boom, you just got the cross-sale and provided quick and easy one stop shopping for your client. While that does happen […]

Insuring Your Engagement Ring?

So you’ve heard of the infamous wedding season that goes from May to October. But what about “engagement season?” That’s right, folks. The holidays are quickly approaching and over the holidays, spent with family and focused on loving one another, many couples find it the perfect time to pop the question. According to the research […]

Ins and Outs of Wedding Insurance

You’ve picked the perfect venue. You have the date and the hashtag all set. All the food at the reception is planned to a tee. You’ve finally said yes to the dress. Everything for your big day is coming together and you can breathe a nice sigh of relief. But what if an unforeseen emergency, […]

Existing Agencies Grow with MIAA

At the Midwest Insurance Agency Alliance (MIAA), we work with many different types of agents and agencies to help them start, continue and even grow their independent ownership. While many join MIAA to get a leg up as they hope to start their own agency and are in the beginning stages of agency ownership, we […]

Leveraging Group Sales

When you are in insurance, leads are the name of the game. What better way to get leads then through group sales? With a group sale you can present your sales pitch to the largest number of people possible. While this does sound great, how do you go about setting up and leveraging group sales? […]

How to Measure Social Media as an Agent

It’s no secret anymore that social media is huge in the marketing world. If you own a business, or are in any sort of sales driven field and you aren’t on social media, open a new tab and start a face book, or twitter, or Instagram, anything, then come back here and we will continue. […]