Consumers Think Beyond Price; Not Interested in Online-Only Experience

Some direct writers have become an independent insurance agent to have more markets, but what do independent agents have to offer besides more markets?  I felt that the following article was important to read while we are bombarded by the multitude of direct-online insurance carrier commercials that focus on price. – Josh Nordin   NU Online News Service BY  February 22, 2012

Consumers do not want to do all their insurance shopping online, they care about more than just price, and good claims service is something consumers expect, rather than an extra bonus that will help a company’s retention rate, according to the findings of an Ernst & Young survey. Entire Article at