Millennials Care Less About Price than Boomers

When selecting insurance, younger generations are less likely to choose the cheapest option than are baby boomers; 47% of boomers and 51% of pre-boomers selected the lowest-priced insurance brand, only 35% of both Gen X and millennials did the same. So what matters most to younger insurance shoppers?  For the entire artilcle |CLICK HERE|

Article by Jacquelyn Connelly for iamagazine.com